Advertising and sponsorship

We offer affordable and convenient ways to advertise in city facilities and publications. Sponsorship of city programs, events and facilities is also available.


Digital screens 

Located at Waterloo Memorial Recreation ComplexRIM Park Manulife Sportsplex Manulife Sportsplex, Bechtel ParkAlbert McCormick Community Centre, and city hall, our digital screens reach over 2 million community members who visit city facilities annually. Selling features include:

  • ads play approximately 140 times a day in seven high traffic locations
  • durations of one, three or twelve months available
  • ad creation services for as low as $125

Rates for business

Static ad

1 month $130.82  
3 months $353.23 price includes 1 ad file change
12 months $1255.92 price includes 4 ad file changes

Video ad

1 month $170.14  
3 months $459.38 price includes 1 ad file change
12 months $1677.85 price includes 4 ad file changes

* HST not included.

Rates for non-profit

Static ad

1 month $65.52  
3 months $176.91 price includes 1 ad file change
12 months $629.01 price includes 4 ad file changes

Video ad

1 month $75.58  
3 months $204.07 price includes 1 ad file change
12 months $725.56 price includes 4 ad file changes

* HST not included.

File changes

If you require creative changes to your file, or we received your file in an incorrect format, you will be charged $125 to $375 depending on design requirements. 

Additional changes are $25 per ad change, not including the creation charge.

None of the above charges include HST.

Submit your advertisement

  • upload directly to our submission form, 2-3 weeks prior to your start date 
  • advertisements must match dimensions below or request design services
Static ads:
  • NEW! jpg 1920 pixels wide x 926 pixels high  
  • resolution 72 pixels per inch
  • 65 pt/pixel headlines
  • 48 pt/pixel body and copy
  • maximum 50-60 words for best readability
  • leave 40 px margin on each side
  • leave 30 px margin on top
Video ads:
  • 15 seconds long, no sound or include closed captioning
  • after effects render settings for audience compatible MP4
  • 720p (1280 x 720)/30 frames per second
  • codec - MainConcept H.264 Video
  • profile - high
  • level - 4.0
  • constant bitrate
  • 5MB/S maximum

Program and Activities Guide 

Published seasonally, the guide showcases Waterloo's recreation, leisure and cultural programs, events and activities. It's distributed in city facilities and to the doors of 40,000 homes across the city along with the Waterloo Chronicle newspaper.

Current and past editions are available online

Rates and ad dimensions for 2021

Page size Dimensions (inches) Non-profit
Quarter 3.375W x 4.5H $275.72 $367.62
Half - vertical 3.375W x 9.125H $448.52 $598.02
Half - horizontal 6.875W x 4.5H $448.52 $598.02
Full 6.875W x 9.125H $737.43 $983.24

Cover space may be available. Contact for more information.

Sign up for submission emails: non-profit or business

Publication schedule 






Winter 2021 October 16, 2020 December 2, 2020
Spring 2021 February 3, 2021 March 17, 2021
Summer 2021 n/a n/a
Fall 2021 June 30, 2021 August 18, 2021

Submit your advertisement

  • upload directly to our submission forms: non-profit or business  
  • advertisements must be 300 dpi or higher and match dimensions above
  • preferred format is PDF, but JPG, EPS or TIFF also acceptable

If you require edits to a previous ad, information must be provided on the ad submission form. A proof will be provided for new designs and edited advertisements. If there is no response by the specific date the ad will run as sent. 

Advertisement edits are not accepted over the phone. All edits must be communicated with a record of changes.

Facilities and outdoor sportsfields

For spaces such as soccer sideline signage, rink boards and ice resurfacer wraps, contact Brandon Smith:

Leisure Letter newsletter

The Leisure Letter keeps readers up-to-date with the latest recreational and leisure activity information. Selling features include: 

  • distributed once/month through email
  • $53.06/block ad
  • dimensions can be 150 x 100px (single space) or 300 x 100px (double space)

Your ad must include a web link to direct readers for more information. For questions or ad submissions, contact Jennifer Reed at 519-747-8738 or 

Advertising bundles

We offer bundles to help maximize your audience on a budget:

  • 10 percent savings on two ad locations
  • 15 percent savings on three ad locations
  • One-year advertising contract required

For details, contact 519-884-5363 x 17238 or


Sponsorships range from programs and events, to facilities such as diamonds and sport fields. Benefits could include:

For further details contact Jillian Fleming at

Festival sponsorship


Winterloo is the only major winter event in Waterloo Region. Winterloo attracts thousands of people of all ages with its fun and engaging indoor and outdoor winter programs and activities.

Occurring over three days, children and adults alike enjoy activities such as the professional ice carving competition, dog sled rides, chili cook-off, and more, all of which form the cornerstones of this event.

Admission to Winterloo is free and as a volunteer-based festival, we rely heavily on the support of local sponsors. Winterloo provides high-visibility opportunities to help sponsors reach their marketing goals. With your support and through Winterloo’s marketing materials and media partners, your business will be seen and heard by thousands of event participants.

As a part of the most innovative region in Ontario, City of Waterloo is inviting you to celebrate our innovation, activation, and creativity by being part of the launch of our newest festival. As a festival of light, art, and technology, Lumen blends together the best of both art and tech. The festival will challenge artists and tech companies to think outside of the box to create new experiences for participants and viewers as they engage in a process of discovery throughout uptown Waterloo.

A festival of this kind requires sponsorships from innovative thinkers like yourself. By sponsoring Lumen in its first year, you will support the continued growth and evolution of our rapidly expanding uptown core and contribute to the vibrancy of our small town vibe, with big city installations.

For more details, contact TTY 1-866-786-3941.